Sales
Sales
Sales is the dynamic process of identifying, engaging, and satisfying customer needs and wants through the exchange of goods, services, or ideas. It is a fundamental function within organizations that drives revenue generation, fosters customer relationships, and fuels business growth.
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Sales involves a range of activities aimed at persuading potential customers to purchase products or services. These activities include prospecting, where sales professionals identify and qualify leads, followed by initiating contact and building relationships through effective communication and persuasion techniques. Once engaged, the sales process progresses to presenting solutions tailored to customer needs, handling objections, and ultimately closing the sale.

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